Staff

Let’s get one thing straight: there’s a lot of dumb stuff happening on Twitter’s new video streaming app Periscope.

Watching someone looking at the sidewalk, showing off their desk, and driving while distracted — I will never get those minutes back. But even in these early days, I see big potential for brands to capitalize on the experience. Keep in mind this is about potential (given some of the current lack of functionality and discoverability). Here’s how brands might experiment going forward.

http://strategyonline.ca/2015/03/30/periscopes-marketing-potential/